No business client, customer or partner enjoys working with someone who only meets expectations halfway.
According to a recent report by Salesforce, 73 percent of customers expect companies to understand their unique needs and expectations while 88 percent believe trust becomes more important in times of change.
However, these days, your customers are expecting more than excellent customer service. They’re looking for environmental responsibility actions as well.
Take outdoor clothing retailer, Patagonia as a shining example.
Patagonia makes sustainable clothing and products for outdoor activities. Not only does Patagonia use sustainable materials, but it also gives customers the option to repair their clothing and buy items second-hand. It’s also outspoken on many areas including climate change, sustainability, fair labor conditions and pay and supports grassroots organizations to make a change. In 2022 its founder Yvon Chouinard
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